Abraham’s impact tours expose tourists to the cultural and social complexities of Israeli society, notably through our popular Dual-Narrative Tours. These tours offer a balanced perspective on the Israeli-Palestinian conflict, allowing visitors to explore areas like Hebron and the West Bank for a firsthand understanding, promoting tolerance through unique experiences.
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Welcome to Abraham
An Israel-based company weaving impact into tourism through hostels and tour operations, devoted to driving positive change.
Our Values
come as you are
come as you are
We remember that we are all human beings. Everyone we meet is shown respect, equality and tolerance. Employees, guests, suppliers, customers – all receive fair treatment and a sense of security, enjoying open and sincere communication, regardless of gender, religion, nationality, or lifestyle.
All are welcome!
we are all in this together
we are all in this together
We believe that everyone is part of a social fabric. We encourage cooperation and teamwork among our employees and stakeholders. We recognize the importance of family in its various forms and work to create a relaxed, informal atmosphere.
travelling together on spaceship earth
travelling together on spaceship earth
We are part of the worldand feel responsible for it. It is important for us to create sustainable tourism with consideration for the natural and human environment in which we operate.
doing well by doing good
doing well by doing good
We understand that to have a positive impact on the world, we must be a profitable and growing business organization. We run a professional, high-quality organization that enables us to meet the needs of our customers while creating impact and encouraging activism to promote the goals in which we believe.
inspiring change through travel
inspiring change through travel
We see tourism as a force that can change reality and be beneficial for people, communities, and the world as a whole.
in fun we trust!
in fun we trust!
We maintain a joyful approach to work in particular, and to life in general. We strive to be creative and flexible, and to adjust to changing conditions and surprises. Our aim is consistent progress and development, always acting with love and enthusiasm, with a smile and in a spirit of empathy towards those around us, whoever they may be. We strive to enjoy both the fruits of our labor and the ways in which we work to to reach them.
A letter from our CEO
"Our vision is to be a leading regional tourism group, excelling in efficiency and profitability, while driving positive change in the environments we touch.”
All
Jerusalem
Tel-Aviv
Eilat
Nazereth
Our Hostels
We have four hostels in Israel – Jerusalem, Tel Aviv, Nazareth and Eilat and expanded internationally to Sinai – Egypt & Manila and Bohol – Philippines. Our hostels are vibrant community hubs with communal spaces, bars, and a pool in Eilat. Whether you’re a backpacker or a family, we offer shared dorms, private rooms, and family accommodations.
Our Tours
Abraham is your top guide for tours in Israel, the West Bank, Jordan, Egypt, and The Philippines. Committed to our mission, we offer diverse tours for independent travelers, catering to adventure, nature, religion, and culture. Explore ancient sites, savor local cuisine, and experience the captivating blend of history and modernity in our unique regions.
SDG’s
The Sustainable Development Goals are 17 goals that were adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity.
Target 8.9 – Promote beneficial and sustainable tourism which creates jobs, promotes local culture and products.
Global Sustainable Tourism Council
GSTC is managing the global standards for sustainable travel and tourism.
In Abraham, we are strive to obtain the GSTC certification for sustainable tourism in 2024.
SDG’s we focus on
Our Impact
Our impact Model
We commit to sourcing products and services locally and sustainably, supporting local and small businesses and contributing to the long-term economic resilience of the communities we operate in.
We take a proactive approach to environmental responsibility, implementing eco-friendly practices, reducing waste, conserving resources, and supporting local conservation efforts to minimize our impact on the environment.
Employment of diverse employees; employment of minority populations; direct employment; employment under fair conditions and wages; safe work environment; enriching training for employees.
We cultivate an inclusive atmosphere, fostering mutual understanding and respect among our guests, local communities, and diverse societal groups through hostel activities, partnerships with activists and artists, dual-narrative tours, and NGO collaborations
Actions we take
Impact Tours
Impact Events
Regularly hosting events for nonprofits and producing independent initiatives, Abraham champions social causes with events like Handicraft Fairs and Solidarity Events, fostering community engagement and supporting impactful initiatives.
Annual Art Theme
Through art exhibitions, impact events, and our Tel Aviv billboard, Abraham’s annual art theme, “Women’s Status in Israel,” has reached hundreds of thousands of people. These platforms serve as catalysts for meaningful dialogue, sparking conversations on the crucial topic of gender equality.
Social Exhibitions
Hosting 14 social exhibitions over the past year, Abraham supports emerging artists addressing current events and social issues, providing platforms for dialogue and awareness.
Safe Space For Employees And Guests
“Layla Tov” is an initiative dedicated to addressing sexual violence within the night-life scene, with a mission to establish safer environments for everyone. Abraham became the pioneer in the tourism sector by training our staff according to the principles set forth by Layla Tov.
Diverse Employment
Diversity is a priority in our workforce, reflecting all segments of Israeli society, including secular, religious, Arabs, asylum seekers, migrant workers, and individuals with special needs. This commitment is realized through strategic collaborations with employment organizations.
Women’s Career Development Course
Empowering employees, Abraham initiated an 8-session Women’s Career Development Course, involving 12 women from various departments, emphasizing professional and personal growth and gender equality.
Gender Equality Focus
Emphasizing equal opportunities and conditions for all staff, Abraham’s commitment to minimizing gender-based wage gaps is evident in our 2022 salary analysis. The company continues to strive for full parity.
Employee Involvement
Defining Abraham’s vision and values collaboratively with employees fosters a positive and open dialogue, ensuring a shared sense of purpose and connection between employees and management.
Employees Training
Courses covering career development for women, wise financial management, and language courses contribute to enhancing the skills and knowledge of our diverse workforce.
Green Roof in Tel Aviv
Our Tel Aviv green roof, a collaborative project with a young entrepreneur, serves as a pilot initiative. Linked to academic research on countering urban heat islands, it regulates temperature, absorbs runoff, and enhances biodiversity. It also features a community-owned bar that became a welcoming meeting spot for locals and visitors.
Supporting SME’s
Prioritizing purchases from local SMEs and collaborating actively with them promotes local economic development and reduces inequality.
Waste Reduction
In our commitment to waste reduction, we’ve stopped using disposable products and introduced a policy of changing towels only upon request. Additionally, we’ve implemented recycling initiatives for various materials. Signs in rooms and public areas raise awareness among guests, promoting waste reduction and energy saving.
Tree Nursery for Carbon-offset
We initiated a collaborative project with the Good Energy Initiative by establishing a tree nursery on our rooftop in Jerusalem. This carbon offset initiative allows our guests to actively participate in environmental conservation by purchasing saplings, ultimately contributing to the growth of 200 young trees to be planted in the Climate Forest after a year
KPIs
01 Participants in Impact Tours
Abraham’s impact tours expose tourists to the cultural and social complexities of Israeli society, notably through our popular Dual-Narrative Tours.
02 Impact Events
An impact event at our hostel is a focused activity for positive effects on sustainability, community engagement, art, and social responsibility, often in collaboration with local organizations\NGOs.
03 Women Employment
04 Diverse Workforce
Diversity – foreigners, ethnic minorities, people with disabilities, and 50+.
05 Gender Wage Gaps
06 Outsourced Employees
Post-COVID, significant challenges in hiring led us to partner with external HR firms.
07 SMEs Supported
Reasons for the decline in procurement percentages from SMEs at Abraham in 2022:
COVID-19 Impact: The crisis affected the overall business environment, especially in tourism, leading to closures of some SMEs suppliers.
Hostel Changes: Renovations in Eilat and Tel Aviv caused significant shifts in quantities of small and local suppliers.
Food Sector Outsourcing: An experimental period in Tel Aviv’s food and bar department reduced the number of small suppliers. Outsourcing ended in early 2023.
Changes in Tours Department: Alterations in urban tour management decreased the number of external guides (freelancers) we collaborated with.
08 Carbon Footprint
This is based on an un-audited model, with partial scope 3 emissions.
In 2023, we started monitoring energy, water, occupancy, and air conditioning to find savings and improvement opportunities. We integrated a Carbon Offsetting system into bookings and plan a precise carbon footprint measurement with an external verifier in the future.
Looking Forward
2030
Targets
Establishing our ambitious 2030 goals, which include a Net Zero target, serve as a clear manifestation of our unwavering commitment to long-term sustainability practices and environmental responsibility.
Values
Implementation
We aim to instill a sustainability worldview within our organizational culture by integrating our impact model pillars, fostering a positive culture that ensures environmental responsibility, social inclusion, and cultural tolerance.
GSTC
Certification
Striving for Global Sustainable Tourism Council (GSTC) certification, we’re committed to integrating high sustainability practices into daily operations, benefiting both the environment and local communities.
Our Thanks
To our remarkable partners – our team, guests, investors, suppliers – your unwavering support and shared vision have been the driving force behind our impactful journey toward a greener future. Thank you for making a real difference.
