Impact Report 2023

Our activity in Israel

Welcome to Abraham

An Israel-based company weaving impact into tourism through hostels and tour operations, devoted to driving positive change.

Our Values

come as you are

come as you are

We remember that we are all human beings. Everyone we meet is shown respect, equality and tolerance. Employees, guests, suppliers, customers – all receive fair treatment and a sense of security, enjoying open and sincere communication, regardless of gender, religion, nationality, or lifestyle.
All are welcome!

we are all in this together

we are all in this together

We believe that everyone is part of a social fabric. We encourage cooperation and teamwork among our employees and stakeholders. We recognize the importance of family in its various forms and work to create a relaxed, informal atmosphere.

travelling together on spaceship earth

travelling together on spaceship earth

We are part of the worldand feel responsible for it. It is important for us to create sustainable tourism with consideration for the natural and human environment in which we operate.

doing well by doing good

doing well by doing good

We understand that to have a positive impact on the world, we must be a profitable and growing business organization. We run a professional, high-quality organization that enables us to meet the needs of our customers while creating impact and encouraging activism to promote the goals in which we believe.

inspiring change through travel

inspiring change through travel

We see tourism as a force that can change reality and be beneficial for people, communities, and the world as a whole.

in fun we trust!

in fun we trust!

We maintain a joyful approach to work in particular, and to life in general. We strive to be creative and flexible, and to adjust to changing conditions and surprises. Our aim is consistent progress and development, always acting with love and enthusiasm, with a smile and in a spirit of empathy towards those around us, whoever they may be. We strive to enjoy both the fruits of our labor and the ways in which we work to to reach them.

A letter from our CEO

"In a year marked by unprecedented challenges and profound human suffering, our commitment to responsible business practices has never been more crucial.”


We have four hostels in Israel – Jerusalem, Tel Aviv, Nazareth and Eilat. We also expanded internationally to Sinai, Egypt as well as Manila and Bohol in the Philippines. Our hostels are vibrant community hubs with communal spaces, bars, and a pool in Eilat. Whether you’re a backpacker or a family, we offer shared dorms, private rooms, and family accommodations.


Abraham is your top guide for tours in Israel, the West Bank, Jordan, Egypt, and the Philippines. Committed to our mission, we offer diverse tours for independent travellers, catering to adventure, nature, religion, and culture. Explore ancient sites, savor local cuisine, and experience the captivating blend of history and modernity in our unique regions.


The Sustainable Development Goals are 17 goals that were adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity.

Target 8.9 – Promote beneficial and sustainable tourism which creates jobs, promotes local culture and products

Global Sustainable Tourism Council

GSTC manages the global standards for sustainable travel and tourism. 

In Abraham, we are striving to obtain the GSTC certification for sustainable tourism in 2024


Best Responsible Tourism Initiative

Abraham Group received the “Best Responsible Tourism Initiative” award from the WYSE Travel Confederation at the Global Youth Tourism Awards (GYTAs) 2023.

SDG’s we focus on

Impact Model

Our impact Model

Local and Sustainable Procurement

We commit to sourcing products and services locally and sustainably, supporting local and small businesses and contributing to the long-term economic resilience of the communities we operate in.

Environmental Responsibility

We take a proactive approach to environmental responsibility, implementing eco-friendly practices, reducing waste, conserving resources, and supporting local conservation efforts to minimize our impact on the environment.

Fair Employment

Employment of diverse employees; employment of minority populations; direct employment; employment under fair conditions and wages; safe work environment; enriching training for employees.

Social Inclusion and Cultural Tolerance

We cultivate an inclusive atmosphere, fostering mutual understanding and respect among our guests, local communities, and diverse societal groups through hostel activities, partnerships with activists and artists, dual-narrative tours, and NGO collaborations

Actions Implemented

Israel - Gaza
War 2023

We opened our doors to host hundreds of families evacuated from the south and north of the country. We hosted 16,500 evacuees until the end of 2023.

At the same time, we gave several NGO’s and civil emergency centers to use our spaces as operation rooms, and also created unique collaborations with them.


Abraham’s impact tours expose tourists to the cultural and social complexities of Israeli society, notably through our popular Dual-Narrative Tours.

*In 2023 we opened a subsidiary called Abraham AlterNarrative which created and operates all the non-English tours for Israelis.

report 2023

An impact event at our hostel is a focused activity for positive effects on sustainability, community engagement, art, and social responsibility, often in collaboration with local organizations\NGOs.

Women employment

In Abraham in 2023, women comprised 33% of the executive-level positions and 55% of all middle managers .

In global tourism in 2019, women comprised 23% of executive-level positions and 12% of all leadership positions (Russen M. and others, International Journal of Hospitality Management, 2021)

Diverse Workforce

Diversity – foreigners, ethnic minorities, people with disabilities, and 50+.


In 2022, post-COVID, significant challenges in hiring led us to partner with external HR firms.

SMEs Supported

Reasons for the decline in procurement from SMEs at Abraham between 2021-2022:

The COVID-19 crisis significantly impacted the business environment, particularly in tourism, leading to closures of some SME suppliers. Additionally, pandemic-related concerns about reliability made it less secure to place large orders with SMEs.

Renovations in Eilat and Tel Aviv resulted in significant shifts in the quantities sourced from small and local suppliers.

Food Sector Outsourcing in Tel Aviv’s F&B department reduced the number of small suppliers. This outsourcing phase concluded in early 2023.

Modifications in the Tours Department led to decreased collaboration with external freelance guides.

Carbon footprint

This is based on an un-audited model, with partial scope 3 emissions.

The discrepancy between the measurements in 2021 and 2022 is explained by the emergence from the pandemic and the resumption of international tourism activities, which increased our activity levels and consequently our ecological footprint as well.

In 2023, we started monitoring energy, water, occupancy, and air conditioning to find savings and improvement opportunities. We integrated a Carbon Offsetting system into bookings and plan a precise carbon footprint measurement with an external verifier in the future.

Future Goals


Apply our sustainable management system and impact goals throughout our global network by 2030, with adaptability to local contexts


By 2027, achieve gender pay equality and ensure equal job opportunities throughout our network

Diversity &

By 2030, aspire to achieve representation rates of employees from underrepresented populations reflecting their proportionate share within Israeli society, fostering a diverse and inclusive workforce beyond entry-level positions

number 4 icon


Reduce Carbon intensity compared with 2023 by 20% by 2026 (scope 1,2), and  50% by 2035, a critical step towards achieving net-zero emissions by 2050

number 5 icon


Ensure that 25% of tours offered on our platform are Impact Tours by 2030

number 6 icon


Maintain and enhance our procurement from small and local businesses, currently at 23%. Over the next three years, procurement analysis will inform our 2030 targets

07 icon


Achieve and maintain a third-party sustainability accreditation to exemplify our commitment and accountability


To our remarkable partners – our team, guests, investors, and suppliers – your unwavering support and shared vision have been the driving force behind our impactful journey toward a greener future. Thank you for making a real difference.

Since 2010, we’ve grown from one small hostel in Jerusalem to offering a range of tourism services in multiple countries; hostels and tours in Israel, Egypt and the Philippines. We remain grounded, supporting local businesses and preserving the environment. Our hostels and tours promote dialogue, tolerance, and unity, while also advocating for equality and democracy.

Our vision is to be an important leading regional tourism group, an efficient and profitable company, whose actions have an impact and create a positive change in the environment in which we operate, while promoting values that are important to us.

Dear Friends and Partners,

In a year marked by unprecedented challenges and profound human suffering, our commitment to responsible business practices has never been more crucial. 

As we navigate the aftermath of conflict and upheaval, the Abraham Group stands steadfast in our dedication to making a positive impact beyond our core operations.

Amidst the turmoil, we opened our doors and hearts to those affected by the recent crisis, hosting evacuees and providing support to displaced families. 

Our efforts reflect our unwavering belief in the power of compassion and solidarity during times of adversity.

I am proud to present the Abraham Group’s annual Impact Report, a testament to our resilience and unwavering commitment to creating meaningful change in the world. 

From our continued efforts in sustainable tourism to our response to the urgent needs of our communities, this report encapsulates our collective journey toward a brighter future.

This year, in addition to our ongoing initiatives, we have set ambitious impact goals through the year 2030, underscoring our tremendous commitment to this field and our vision for long-term, sustainable change.

As we reflect on the challenges of the past year, we renew our pledge to inspire change through our actions, demonstrating that compassion and profitability can coexist harmoniously.

Thank you for your continued support and partnership as we strive to build a better, more inclusive world together.

With gratitude,

Gilad Shauloff CEO, Abraham Group