Impact Report 2023

Regularly hosting events for nonprofits and producing independent initiatives, Abraham champions social causes with events like Handicraft Fairs and Solidarity Events, fostering community engagement and supporting impactful initiatives. We also support young local musicians by hosting live shows in our lounges, enriching our community with vibrant cultural experiences.

Abraham’s impact tours expose tourists to the cultural and social complexities of Israeli society, notably through our popular Dual-Narrative Tours. These tours offer a balanced perspective on the Israeli-Palestinian conflict, allowing visitors to explore areas like Hebron and the West Bank for a firsthand understanding, promoting tolerance through unique experiences.

Our display spaces, including a big gallery in Tel Aviv and shared areas in all locations, extend to the front window of Abraham Jerusalem, converted into a social street gallery this year. Hosting 25 exhibitions last year, Abraham supports local artists addressing current events and social issues, facilitating dialogue and awareness. Notable exhibitions include the Dead Sea Revival Project and the Alternative National Book Week.

This year, our billboards in Tel Aviv and Jerusalem displayed posters advocating for democracy and human rights, in support of pro-democracy protests within Israel. Later in the year, we replaced the billboards to show support for the return of Israeli hostages.

In Tel-Aviv, we’ve launched an outdoor art exhibition on the Abraham Tel-Aviv building, showcasing 40 protest banners with words from the Declaration of Independence. The exhibit features artists who selected protest expressions and added their unique fist—a universal symbol of resistance and protest. Positioned outside, it invites public discussion and reflection on democratic values, demonstrating our commitment to democracy and protest.

“Layla Tov” is an initiative dedicated to addressing sexual violence within the nightlife scene, with a mission to establish safer environments for everyone. Abraham became the pioneer in the tourism sector by training our staff according to the principles set forth by Layla Tov.

Diversity is a priority in our workforce, reflecting all segments of Israeli society, including secular, religious, Arabs, asylum seekers, migrant workers, and individuals with special needs. This commitment is realized through strategic collaborations with employment organizations.

Emphasizing equal opportunities and conditions for all staff, Abraham’s commitment to minimizing gender-based wage gaps is evident in our 2023 salary analysis. The company continues to strive for full parity.

Collaboratively defining Abraham’s vision and values with employees fosters a shared purpose. Through interactive meetings, we identified practical behaviors for implementation, strengthening alignment between employees and management.

Courses covering career development for women, manager development, wise financial management, and language courses contribute to enhancing the skills and knowledge of our diverse workforce. Additionally, we organize self-defense workshops for our female employees, empowering them with practical tools for enhanced personal security.

During wartime, we held therapist-led discussions to boost resilience among employees and managers, and provided managers with a crisis management kit for effective support. Collaboratively with the Accord Center, we established communication guidelines to foster respectful interactions between Arab and Jewish employees during the war.

Prioritizing purchases from local SMEs and actively collaborating with them promotes local economic development and reduces inequality. We monitor our transactions with SMEs and collaborate with NGOs and organizations to develop a procurement policy that promotes purchasing from SMEs.

Our Tel Aviv green roof, a collaborative project with a young entrepreneur, serves as a pilot initiative. Linked to academic research on countering urban heat islands, it regulates temperature, absorbs runoff, and enhances biodiversity. It also features a community-owned bar that became a welcoming meeting spot for locals and visitors.

We initiated a collaborative project with the Good Energy Initiative by establishing a tree nursery on our rooftop in Jerusalem. This carbon offset initiative allows our guests to actively participate in environmental conservation by purchasing saplings, ultimately contributing to the growth of 200 young trees to be planted in the climate forest after a year.

To reduce waste, we’ve ceased using disposables and change towels only upon request, with awareness signs in rooms and public areas promoting waste reduction and energy conservation. Additionally, we conduct waste surveys across various streams, providing insights into waste types, identifying recycling opportunities, and revealing waste production per guest at each location.

We strongly believe in collaboration and knowledge-sharing among peers, and actively participate in industry conferences to foster connections. We advocate for sustainable tourism by speaking at various gatherings, sharing our impact policy and how it supports all the different stakeholders. In 2023 we had the honor to present Abraham impact practises at the GSTC 2023 conference in Turkey and at the EFH (European Famous Hostel) confrence in Denmark.