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A New Way to Travel

At Abraham, travel is about more than getting from place to place – it’s about connecting with people, cultures, and the world around us. We’re locally rooted, globally conscious, and socially responsible, guided by four pillars: Fair Employment, Local & Sustainable Procurement, Social Inclusion & Cultural Tolerance, and Environmental Responsibility.
These values shape how we hire, source, host, and operate – uplifting communities, empowering individuals, and reducing our environmental footprint.

DEAD SEA MUD

Impact Reports

Each year, we publish a detailed Impact Report that tracks our environmental, social, and economic performance, to ensure transparency and remain accountable, not only to our guests and partners, but also to ourselves.
The reports feature clear KPIs, data, and stories that highlight Abraham’s actions in areas like sustainability, local procurement, employee wellbeing, and community engagement.
They help us measure progress, reflect on our efforts, and ensure that our commitment to sustainability is both meaningful and measurable.

Abraham's Impact Reports

GSTC Certification

We’re proud to be the first tourism company in Israel to receive the prestigious GSTC certification for both our hostels and tours, a major milestone in our commitment to responsible travel.

This recognition follows over a year of in-depth work across all areas of our operations, and places Abraham among a global network of tourism businesses dedicated to environmental sustainability, social impact, and continuous improvement.

The certification strengthens our mission to lead tourism in the region with integrity, transparency, and care for people and the planet.

GSTC

Impact in Action

Local initiatives, social change, and meaningful experiences – this is what our commitment looks like.

Abraham eilat lounge events

Impact Events

Diverse Workforce

Abraham Bohol breakfast

Waste Management

אברהם טורס - תל אביב מתגייסת

Supporting SMEs

Impact Tours

Energy Management

abraham rooftop

Safe Space for employees and guests

Valentina Chiappero

Art with Impact

Abraham Tel Aviv - Reception Bar

Gender Equality Focus

Green-rooftop

Green Roof in Tel Aviv

Employee Involvement

Employee Involvement

maya sever

Conferences and Peer Learning

Abraham billboard

Abraham’s Billboards

Impact during Crisis

At the onset of the war, Abraham Group mobilized quickly to support displaced families, offering free accommodation in Jerusalem, Tel Aviv, and Eilat to hundreds ineligible for government aid. In partnership with the Ministry of Education, we launched in-house schools and kindergartens, and provided emotional support zones with volunteer therapists – some evacuees themselves. These efforts fostered a sense of safety, community, and connection in the heart of chaos.
In the weeks that followed, The Abraham Tent project was launched to support young adults grieving the loss of friends and loved ones from October 7th. With over 460 participants, the program offered peer-led sessions, therapy circles, and creative healing, earning outstanding participant feedback and academic recognition. Across both initiatives, Abraham became more than a place to stay – it became a home, a community, and a source of resilience.

Community Impact Partnerships

Our leading impact collaborations in 2025 focus on opening our spaces to meaningful community initiatives, selected together with our team.
Through a staff roundtable process, we identified the key social issues to prioritize as a company.

We partner with Blender, hosting rooftop language exchange events that bring diverse communities together, and with Hillel, supporting ex-Haredi artists through music and open mic nights. Also, we are hosting Culture of Solidarity, a civic mutual-aid organization – their volunteers gather in our TLV lounge to pack food parcels for community members in need.
We also co-produced EcoFest 2025 in Eilat, a citywide celebration of sustainability, the sea, and community.

These partnerships reflect our values and are powered by the people who bring them to life.

Recognition & Awards

At Abraham, we don’t pursue impact for the accolades — but we’re proud when the travel and tourism community recognizes our work. From international awards to speaking on global stages, these moments affirm our commitment to hospitality with purpose.

GYTA 2025

Best Local Community Engagement - GYTA 2025

Abraham Group received the “Best Local Community Engagement” award from the WYSE Travel Confederation at the Global Youth Tourism Awards 2025.

best large hostel

Best Extra Large Hostel: Hostelworld HOSCAR Awards 2024

Abraham Tel Aviv was named Best Extra Large Hostel at the 2024 HOSCARS, celebrating our unique blend of comfort, culture, and community.

GYTA 2023

Best Responsible Tourism Initiative: GYTA 2023

Abraham Group received the Global Youth Travel Award for Best Responsible Tourism Initiative, honoring our long-standing dedication to sustainable, inclusive travel.

GSTC 2023 CONFRENCE

Watch Maya Sever, our Head of HR & Impact, presenting Abraham’s impact strategy at the Global Sustainable Tourism Council conference, in a session on sustainable hostels and small accommodations.

Watch the full Presentation

Future Goals

Global
Impact

Apply our sustainable management system and impact goals throughout our global network by 2030, with adaptability to local contexts

Equal
Opportunities

By 2027, achieve gender pay equality and ensure equal job opportunities throughout our network

Diversity &
Inclusion

By 2030, aspire to achieve representation rates of employees from underrepresented populations reflecting their proportionate share within Israeli society, fostering a diverse and inclusive workforce beyond entry-level positions

Carbon
Reduction

Reduce Carbon intensity compared with 2023 by 20% by 2026 (scope 1,2), and  50% by 2035, a critical step towards achieving net-zero emissions by 2050

Impact
Tours

Ensure that 25% of tours offered on our platform are Impact Tours by 2030

SME's
Procurement

Maintain and enhance our procurement from small and local businesses, currently at 23%. Over the next three years, procurement analysis will inform our 2030 targets

Sustainability
Accreditation

Maintain our third-party sustainability accreditation as a reflection of our ongoing commitment and accountability

Questions and Answers

What is impact tourism?

Travel that makes a positive impact on local communities and the environment — by connecting with people, supporting local economies, and acting with care.

Why does sustainable tourism matter?

Because it protects nature, culture, and people — so destinations stay vibrant for the future. Plus, it feels better to be part of the story, not just an observer.

How do your tours support local communities?

We work with local guides, small businesses, and social projects — so your trip helps fund culture, livelihoods, and sustainability where it matters.

What are you doing to reduce environmental impact?

Solar energy, water-saving systems, no single-use plastic, food waste reduction, recycling, public transport promotion, and partnerships with green suppliers.

What is the GSTC certification?

It’s the leading global sustainability standard in tourism. We’re proud to be the first certified company in Israel — meeting strict criteria and reporting annually.

How do you measure your impact?

We track water, energy, waste, local sourcing, gender pay gaps, diversity, and more — then share it all in our public annual Impact Report.

Our Impat Reports

Every year, we track our progress toward a better future.

View Latest Report (2025)

Previous Years:

[ 2024 ]
[ 2023 ]
[ 2022 ]
אווירה באברהם אילת

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Abraham Tel Aviv
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